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Am 22 Oktober dieses Jahres gab es nun den dritten Online Webmaster Chat mit Matt Cutts und Maile Ohye von Google. Hier haben Webmaster und angehende Webmaster die Möglichkeit Ihre Fragen quasi direkt an die größte und bekannteste Suchmaschine der Welt zu stellen.

Meiner Meinung nach eine wirklich gute Sache, denn interessant es es allemal was die beiden zu sagen haben. Es wurden viele gute Fragen gestellt und soweit erkennbar auch ehrlich und objektiv beantwortet.

Natürlich ging es um Rankings, möglichkeiten das Ranking zu verbessern, Techniken zur Suchmaschinenoptimierung, Sitemaps, Backlinks, Subdomains und und und. Ich habe nun einige Antworten die vor allem für die Suchmaschinenoptimierung relevant sind herausgesucht und hier veröffentlicht.

What weight does the age of a site and the amount of time a domain is registered for have on it’s search placement?
In the majority of cases, it actually doesn’t matter – we want to return the best information, not just the oldest information.

Can you explain how the use of sub-domains helps / hurts a sites ranking?
Good question-do mean in terms of subdomains vs. subdirectories? Maybe we can talk through this one after the official presentations?
Scheinbar ein nicht gerade unwichtiges Thema wenn Google hierzu erstmal nicht stellung nehmen will…

If my website has an extremely large number of pages, like Amazon.com, should I include every single URL that I want indexed in my XML sitemap? If not, how should I go about populating my XML sitemap?
Feel free to use your Sitemap to list all of your pages… that’s what it’s for! However, if you have many duplicate URLs for the same content, then you may want to only list your preferred versions of the URLs in your Sitemap.

For SEO, I’d like to improve my rankings by removing technical obstacles (starting with dynamic URL parameters), what are the most important site fixes to make and how can I document before and after success metrics using the Google Webmaster Tool?
To check the crawlability of your site, I would recommend crawling your site with a crawler like Xenu’s Link Sleuth (freeware, for Windows). Doing that gives you a rough look at how search engines view your site and can point you towards areas where crawlers get stuck in a loop or start crawling duplicates based on the URL parameters.

What weightage is given to the links from social networking sites and blogs?
I would treat social sites and blogs the same as any other site.

Some blackhat linked to my blog from 300+ adult splogs as revenge for calling him out. My blog had #1 ranking for it’s keywords, now it is on the second page at best. Can mass amounts of links from “bad neighborhoods” cause a drop in site ranking?
We work hard to make sure a site can’t have a negative effect on another site. Feel free to report spam if you think you find some – https://www.google.com/webmasters/tools/spamreport

What are most important aspects Google uses to rank a Site today?
The Help Center Webmaster Guidelines cover important info for getting indexed and ranked – http://www.google.com/support/webmasters/bin/answer.py?answer=35769. Lots of good content here.

Given, the incoming links are intact and there is no link buying/selling. Can there be any other reason for a drop in Page Rank?
Assuming the number of links stays the same, it’s always possible that some links change with regards to the way they pass PageRank.

Alle Fragen und Antorten des Chat Interviews mit Google finde Ihr hier:
Übersetzt mit Google Übersetzer
Originalartikel auf Englisch